What does observing consist of?
& Why are we so bad at it?
Observation is fundamental to any design & goes far beyond looking at something carefully.
We involve all of our communication channels in a systemic & sistematic way, in good prolonged observation.
In this class we study in depth the clients interview & other observation techniques & tools.
90% of design errors are errors of observation (NASA study figures). Why & how do we have such a terrible record in such a basic, primal design function?
Good observation is essential for any design, and it goes far beyond simply looking at something carefully. This class will make us more aware of the reasons behind the problem & provide us with some effective tools for making better & more holistic observations as well as removing prejudiced or incorrect data from our designs.
What happened here? Is there a evolutionary reason behind this kind of selective attention?
When you look at their heads they are spinning. When you look to their hands they are going back and forth. Or are they?
Michael Shermer from Skeptic magazine says the human tendency to believe strange things -- from alien abductions to dowsing rods -- boils down to two of the brain's most basic, hard-wired survival skills. He explains what they are, and how they get us into trouble.
Video: Ray Anderson on sustainability
http://www.ted.com At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional "take / make / waste" industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce.
Pages in this Chapter
"The human gaze has, in principle, the same characteristic of predators.
It only sees in front. Its blind spot is very large.
Learn to see as the hare & to hear the sound of colours.
There you will find the most fascinating metamorphosis"