What does this cycle pattern remind you of? If you change the labels on the graph ...
Mark Raskino, research VP & Fellow, Gartner and co-author of "Mastering the Hype Cycle" explains why the Hype Cycle is an important planning tool in a global economic recession.
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A hype cycle in Gartner's interpretation comprises five phases:
The term is now used more broadly in the marketing of new technologies.Continue reading in Wikipedia article