hype cycle is a graphic representation of the maturity, adoption and social application of specific technologies. The term was coined by Gartner, Inc

An interesting Natural Pattern

What does this cycle pattern remind you of?   If you change the labels on the graph ...

Introduction to the Gartner Hype Cycle

The Hype Cycle & The Recession

Mark Raskino, research VP & Fellow, Gartner and co-author of "Mastering the Hype Cycle" explains why the Hype Cycle is an important planning tool in a global economic recession.

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Five phases

A hype cycle in Gartner's interpretation comprises five phases:

  1. "Technology Trigger" — The first phase of a hype cycle is the "technology trigger" or breakthrough, product launch or other event that generates significant press and interest.
  2. "Peak of Inflated Expectations" — In the next phase, a frenzy of publicity typically generates over-enthusiasm and unrealistic expectations. There may be some successful applications of a technology, but there are typically more failures.
  3. "Trough of Disillusionment" — Technologies enter the "trough of disillusionment" because they fail to meet expectations and quickly become unfashionable. Consequently, the press usually abandons the topic and the technology.
  4. "Slope of Enlightenment" — Although the press may have stopped covering the technology, some businesses continue through the "slope of enlightenment" and experiment to understand the benefits and practical application of the technology.
  5. "Plateau of Productivity" — A technology reaches the "plateau of productivity" as the benefits of it become widely demonstrated and accepted. The technology becomes increasingly stable and evolves in second and third generations. The final height of the plateau varies according to whether the technology is broadly applicable or benefits only a niche market.

The term is now used more broadly in the marketing of new technologies.

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