Chaordic Leadership

The Art of Chaordic Leadership

by Dee Hock , Leader to Leader, No. 15 Winter 2000


About the Author


Dee Hock is founder and coordinating director of the Chaordic Alliance.

Its purpose is to develop, disseminate and implement new concepts of organization. 

Hock is also founder and CEO emeritus of both Visa USA and Visa International, now a $1.25 trillion enterprise jointly owned by more than 20,000 financial institutions. 

He is a laureate in the Business Hall of Fame and author of the recently released Birth of the Chaordic Age. (1/2000)

This article appears as "The Art of Chaordic Leadership" (Chapter 7) in On Mission and Leadership. 


The Essence of Leadership

There was a time a few years back when for one brief moment the essence

of leadership was crystal clear to me. Strangely, it was after leaving

Visa and moving to a small, isolated ranch for a life of study and

contemplation, raising a few cattle. I was attending to chores in the

barn, comfortable and secure from the wind howling about the eaves and

the roar of torrential rain on the tin roof. Through the din, I became

aware of the faint, persistent bellowing of one of the cows. Awareness

gradually rose that the bellowing was unusual.


Flashlight in hand, I plunged into the storm and worked my way across

the pasture in the direction of the sound. On the far side, in the

circle of light from the flash, I could make out Eunice, the huge,

one-horned mother cow. Sheltered in the corral to await the imminent

birth of her calf, she had somehow gotten out and sought a private

place to give birth -- unfortunately, on the brink of a steep bank

fifteen feet above a flooded creek which raged through a ravine choked

with poison oak and wild blackberry vines.


I raced to the spot and saw from trampled ground and smashed bushes

what had happened. She had given birth. The calf, struggling to gain

its feet, had slipped over the edge and plunged down the bank into the

creek, then desperately tried to climb the sheer bank to get free of

the water. Eunice had done all that she could, racing up and down the

bank, bellowing and searching in vain for a way down. By the time I

responded to her cries, the calf had been swept downstream beneath

tangled vines and brambles.


Grabbing at limbs and bushes, I half fell, half stumbled down the sheer

bank into the creek. Pushed by the rushing, icy water, I worked my way

under and through the thickets and brambles. In a bend of the creek a

hundred feet downstream, I spotted the exhausted calf fighting to keep

its head above water. By the time I arrived, it had given up and was

submerged. I pulled it onto a shelf of rocks beneath the mass of

tangled growth and began pumping its ribs trying to eject water and

assist its breathing. It was a magnificent, dark-red, bull calf, the

hair on its flank a mass of curls, its soft hoofs torn and bleeding

from efforts to climb the bank. It revived a little and began to kick

and struggle. Pocketing the flashlight I managed to heave it across my

shoulders and began a struggle upstream to the place where I had

entered, and might have a chance to climb out.



About Words

That does a one-horned mother cow have to do with leadership? The

answer requires a bit of reflection. Let's begin with a few words about

words. Words are only secondarily the means by which we communicate;

they're primarily the means by which we think. One can scarcely think

or talk of organizations or management these days without coming across

what leading thinkers from many disciplines believe will be the

principal science of the next century: the understanding of

autocatalytic, nonlinear, complex, adaptive systems, usually referred

to as "complexity."


The word is much too vague to describe such systems. After searching

various lexicons in vain for a more suitable word, it seemed simpler to

construct one. Since such systems, perhaps even life itself, are

believed to arise and thrive on the edge of chaos with just enough

order to give them pattern, I borrowed the first syllable of each,

combined them and chaord (kayord) emerged.


By chaord, I mean any self-organizing, self governing, adaptive,

nonlinear, complex organism, organization, community or system, whether

physical, biological or social, the behavior of which harmoniously

blends characteristics of both chaos and order. Loosely translated to

business, it can be thought of as an organization that harmoniously

blends characteristics of competition and cooperation; or from the

perspective of education, an organization that seamlessly blends

theoretical and experiential learning. As I learned from the formation

and operation of Visa, an early archetype of such organizations, they

require a much different consciousness about the leader/follower



Leaders and Followers

Leader presumes follower. Follower presumes choice. One who is coerced

to the purposes, objectives, or preferences of another is not a

follower in any true sense of the word, but an object of manipulation.

Nor is the relationship materially altered if both parties voluntarily

accept the dominance of one by the other. A true leader cannot be bound

to lead. A true follower cannot be bound to follow. The moment they are

bound they are no longer leader or follower. If the behavior of either

is compelled, whether by force, economic necessity, or contractual

arrangement, the relationship is altered to one of

superior/subordinate, manager/employee, master/servant, or owner/slave.

All such relationships are materially different from leader/follower.


Induced behavior is the essence of leader/follower. Compelled behavior

is the essence of all the other relational concepts. Where behavior is

compelled, there you will find tyranny, however benign. Where behavior

is induced, there you will find leadership, however powerful.

Leadership does not necessarily imply constructive, ethical, open

conduct. It is entirely possible to induce destructive, malign, devious

behavior, and to do so by corrupt means. Therefore, a clear,

constructive purpose and compelling ethical principles evoked from and

shared by all participants should be the essence of every relationship

in every institution.


A vital question is how to insure that those who lead are constructive,

ethical, open, and honest. The answer is to follow those who behave in

that manner. It comes down to both individual and collective sense of

where and how people choose to be led. In a very real sense, followers

lead by choosing where to be led. Where an organizational community

will be led is inseparable from the shared values and beliefs of its



True leaders are those who epitomize the general sense of the community

-- who symbolize, legitimize and strengthen behavior in accordance with

the sense of the community -- who enable its shared purpose, values and

beliefs to emerge and be transmitted. A true leader's behavior is

induced by the behavior of every individual choosing where to be led.


The important thing to remember is that true leadership and induced

behavior have an inherent tendency to the good, while tyranny

(dominator management) and compelled behavior have an inherent tendency

to evil.



Management inevitably is viewed as exercise of authority -- but that

perception is mistaken.


Over the years, I have had long discussions with thousands of people

throughout many different organizations about management: aspirations

to it, dissatisfaction with it, or confusion about it. To avoid

ambiguity, I always ask each person to describe the single most

important responsibility of any manager. The incredibly diverse

responses always have one thing in common: they are downward-looking.

Management inevitably is viewed as exercise of authority -- with

selecting employees, motivating them, training them, appraising them,

organizing them, directing them, controlling them. That perception is



The first and paramount responsibility of anyone who purports to manage

is to manage self: one's own integrity, character, ethics, knowledge,

wisdom, temperament, words, and acts. It is a complex, unending,

incredibly difficult, oft-shunned task. We spend little time and rarely

excel at management of self precisely because it is so much more

difficult than prescribing and controlling the behavior of others.

However, without management of self no one is fit for authority no

matter how much they acquire, for the more authority they acquire the

more dangerous they become. It is the management of self that should

occupy 50 percent of our time and the best of our ability. And when we

do that, the ethical, moral and spiritual elements of management are



Asked to identify the second responsibility of any manager, again

people produce a bewildering variety of opinions, again

downward-looking. Another mistake. The second responsibility is to

manage those who have authority over us: bosses, supervisors,

directors, regulators, ad infinitum. Without their consent and support,

how can we follow conviction, exercise judgment, use creative ability,

achieve constructive results or create conditions by which others can

do the same? Managing superiors is essential. Devoting 25 percent of

our time and ability to that effort is not too much.


Asked for the third responsibility, people become uncertain. Yet, their

thoughts remain on subordinates. Mistaken again. The third

responsibility is to manage one's peers -- those over whom we have no

authority and who have no authority over us -- associates, competitors,

suppliers, customers -- one's entire environment if you will. Without

their respect and confidence little or nothing can be accomplished. Our

environment and peers can make a small heaven or hell of our life. Is

it not wise to devote at least 20 percent of our time, energy, and

ingenuity to managing them?


Asked for the fourth responsibility, people have difficulty coming up

with an answer, for they are now troubled by thinking downward.

However, if one has attended to self, superiors, and peers there is

nothing else left. Obviously, the fourth responsibility is to manage

those over whom we have authority. The common response is that all

one's time will be consumed managing self, superiors and peers. There

will be no time to manage subordinates. Exactly! One need only select

decent people, introduce them to the concept, induce them to practice

it, and enjoy the process. If those over whom we have authority

properly manage themselves, manage us, manage their peers, and

replicate the process with those they employ, what is there to do but

see they are properly recognized, rewarded -- and stay out of their



The Chaordic Concept

It is not making better people of others that leadership is about. In

today's world effective leadership is chaordic. It's about making a

better person of self. Income, power and position have nothing to do

with that. In fact, they often interfere with it.


The obvious question then always erupts. How do you manage superiors,

bosses, regulators, associates, customers? The answer is equally

obvious. You cannot. But can you understand them? Can you persuade

them? Can you motivate them? Can you disturb them, influence them,

forgive them? Can you set them an example? Eventually the proper word

emerges. Can you lead them?


Of course you can, provided only that you have properly led yourself.

There are no rules and regulations so rigorous, no organization so

hierarchical, no bosses so abusive that they can prevent us from

behaving this way. No individual and no organization, short of killing

us, can prevent such use of our energy, ability, and ingenuity. They

may make it more difficult, but they can't prevent it. The real power

is ours, not theirs, provided only that we can work our way around the



It is easy to test this chaordic concept of leadership. Reflect a

moment on group endeavors of which you are an observer rather than

participant. If your interest runs to ballet, you can undoubtedly

recall when the corps seemed to rise above the individual ability of

each dancer and achieve a magical, seemingly effortless performance. If

your interest runs to sports, the same phenomenon is apparent: teams

whose performance transcends the ability of individuals. The same can

be observed in the symphony, the theater, in fact, every group

endeavor, including business and government.


Every choreographer, conductor, and coach -- or for that matter,

corporation president -- has tried to distill the essence of such

performance. Countless others have tried to explain and produce a

mechanistic, measurably controlled process that will cause the

phenomenon. It has never been done and it never will be. It is easily

observed, universally admired, and occasionally experienced. It

happens, but cannot be deliberately done. It is rarely long sustained

but can be repeated. It arises from the relationships and interaction

of those from which it is composed. Some organizations seem

consistently able to do so, just as some leaders seem able to cause it

to happen with consistency, even within different organizations.


To be precise, one cannot speak of leaders who cause organizations to

achieve superlative performance, for no one can cause it to happen.

Leaders can only recognize and modify conditions which prevent it;

perceive and articulate a sense of community, a vision of the future, a

body of principle to which people can become passionately committed,

then encourage and enable them to discover and bring forth the

extraordinary capabilities that lie trapped in everyone struggling to

get out.


The most abundant, least expensive, and most constantly abused resource

in the world is human ingenuity.

Without question, the most abundant, least expensive, most

under-utilized, and constantly abused resource in the world is human

ingenuity. The source of that abuse is mechanistic, Industrial Age,

dominator concepts of organization and the management practices they



Everyone is Born a Leader

In the deepest sense, distinction between leaders and followers is

meaningless. In every moment of life, we are simultaneously leading and

following. There is never a time when our knowledge, judgment and

wisdom are not more useful and applicable than that of another. There

is never a time when the knowledge, judgment and wisdom of another are

not more useful and applicable than ours. At any time that "other" may

be superior, subordinate, or peer.


Everyone was born a leader. Who can deny that from the moment of birth

they were leading parents, siblings, and companions? Watch a baby cry

and the parents jump. We were all born leaders; that is, until we were

sent to school and taught to be managed and to manage.


People are not "things" to be manipulated, labeled, boxed, bought, and

sold. Above all else, they are not "human resources." We are entire

human beings, containing the whole of the evolving universe, limitless

until we are limited, whether by self or others. We must examine the

concept of leading and following with new eyes. We must examine the

concept of superior and subordinate with increasing skepticism. We must

examine the concept of management and labor with new beliefs. And we

must examine the nature of organizations that demand such distinctions

with an entirely different consciousness.


It is true leadership -- leadership by everyone -- chaordic leadership,

in, up, around, and down that this world so badly needs, and industrial

age, dominator management that it so sadly gets.


Back to the Cow...

But what about Eunice, the one-horned cow? A frantic thirty minutes

after shouldering the calf, I arrived, shaking, bruised and bleeding

from cuts and scratches, at the bottom of the cut bank where the calf

had tumbled in. Legs braced against the force of the rushing water, I

paused to recover breath and strength before trying to clamber out.

Suddenly, over the sound of pulse pounding in my ears, the rushing

water, shrieking wind and pelting rain, from directly overhead came a

furious, heart-stopping roar. In stark terror, I let go the calf's

front legs and fumbled for the flashlight. Another earth-shaking roar,

then another. The light came on as I swung the beam in the direction of

the sound.


As I stood eye to eye with two tons of bovine fury, the essence of

management was clear.

Exhausted, thigh deep in swirling, icy water with sixty pounds of

kicking calf draped around its neck, 175 pounds of Homo Sapiens stared

in pure panic directly up into the blood-red eyes of three quarters of

a ton of frantic mother cow convinced I was butchering her baby and a

ton of enraged bull determined to save his family. In that brief

instant, eye-to-eye with nearly two tons of bovine fury, the essence of

management was simple and clear. First: manage myself and get mind,

body, and emotions under control before they ceased to exist. Second:

manage two tons of enraged, bovine superiors who most certainly had

power over me. Third: manage my environment and find a way out of the

ravine. Fourth, and by far the least important, manage my only

subordinate, the kicking calf. And, oh, how I wished the calf knew the

theory and had managed himself, his superiors and his environment, and

not put the whole outfit into such an unholy mess in the first place.


What then happened in the middle of the night to Eunice, her calf and a

panic stricken Homo Sapiens in a ditch need not be told, for that is

not the point of the story. But for those who must find a moral in

every story it is simply this: If your keep your wits about you, you

can learn everything you need to know about leadership from a

one-horned cow.



A Summary

Many convictions about leadership have served me well over the years.

Although each of these few examples could benefit from pages of

explication, a few words may provide insight to chaordic leadership.


Power: True power is never used. If you use power, you never really had



Human Relations: First, last, and only principle -- when dealing with

subordinates, repeat silently to yourself, "You are as great to you as

I am to me, therefore, we are equal." When dealing with superiors,

repeat silently to yourself, "I am as great to me as you are to you,

therefore we are equal."


Criticism: Active critics are a great asset. Without the slightest

expenditure of time or effort, we have our weakness and error made

apparent and alternatives proposed. We need only listen carefully,

dismiss that which arises from ignorance, ignore that which arises from

envy or malice, and embrace that which has merit.


Compensation: Money motivates neither the best people, nor the best in

people. It can rent the body and influence the mind but it cannot touch

the heart or move the spirit; that is reserved for belief, principle,

and ethics.


Ego, Envy, Avarice, and Ambition: Four beasts that inevitably devour

their keeper. Harbor them at your peril, for although you expect to

ride on their back, you will end up in their belly.


Position: Subordinates may owe a measure of obedience by virtue of your

position, but they owe no respect save that which you earn by your

daily conduct. Without their respect, your authority is destructive.


Mistakes: Toothless little things, providing you can recognize them,

admit them, correct them, learn from them, and rise above them. If not,

they grow fangs and strike.


Accomplishment: Never confuse activity with productivity. It is not

what goes in your end of the pipe that matters, but what comes out the

other end. Everything but intense thought, judgment, and action is

infected to some degree with meaningless activity. Think! Judge! Act!

Free others to do the same!


Hiring: Never hire or promote in your own image. It is foolish to

replicate your strength. It is stupid to replicate your weakness.

Employ, trust, and reward those whose perspective, ability and judgment

are radically different from your own and recognize that it requires

uncommon humility, tolerance, and wisdom.


Creativity: The problem is never how to get new, innovative thoughts

into your mind, but how to get old ones out. Every mind is a building

filled with archaic furniture. Clean out a corner of your mind and

creativity will instantly fill it.


Listening: While you can learn much by listening carefully to what

people say, a great deal more is revealed by what they do not say.

Listen as carefully to silence as to sound.


Judgment: Judgment is a muscle of the mind developed by use. You lose

nothing by trusting it. If you trust it and it is bad, you will know

quickly and can improve it. If you trust it and it is consistently

good, you will succeed, and the sooner the better. If it is

consistently good and you don't trust it, you will become the saddest

of all creatures; one who could have succeeded but followed the poor

judgment of others to failure.


Leadership: Lead yourself, lead your superiors, lead your peers and

free your people to do the same. All else is trivia.




Copyright © 2000 by Dee Hock. Reprinted with permission from Leader to

Leader, a publication of the Leader to Leader Institute and



Print citation:

Hock, Dee "The Art of Chaordic Leadership" Leader to Leader. 15 (Winter

2000): 20-26.



This article is available on the Leader to Leader Institute Web site,



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