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The Illusionist  




Sex sells. What sells even more? Insecurity.
Multi-billion dollar industries saturate our lives with images of unattainable beauty, exporting body hatred from New York to Beirut to Tokyo. Their target? Women, and increasingly men and children.
The Illusionists turns the mirror on media, exposing the absurd, sometimes humorous, and shocking images that seek to enslave us.





Advertising & Branding Industry Overview

in numbers

 

Amount

Unit

Date

Source

Worldwide

Global Advertising Spending

509.0

Billion US$

2013

ZenithOptimedia

Global Digital Advertising Spending

104.2

Billion US$

2013

ZenithOptimedia

Global TV Advertising Spending

204.1

Billion US$

2013

ZenithOptimedia

Global Radio Advertising Spending

35.1

Billion US$

2013

ZenithOptimedia

Global Out of Home Advertising Spending

35.6

Billion US$

2013

ZenithOptimedia

Worldwide Broadband Internet Subscriptions (incl. wireless)*

2.79

Billion

2013

ITU

Total Wireless Subscriptions*

6.8

Billion

2013

ITU

Mobile Broadband Subscriptions*

2.1

Billion

2013

ITU

Worldwide Mobile Advertising Spending, Estimate

17.9

Billion US$

2013

eMarketer

Worldwide Mobile Advertising Spending, Forecast*

94.9

Billion US$

2018

eMarketer

U.S.

Total Advertising Spending*

177.8

Billion US$

2014

eMarketer

Radio

Full Service FM Radio Stations, Including Educational

10,717

 

Apr-14

FCC

Licensed AM Radio Stations

4,797

 

Apr-14

FCC

Radio Stations Authorized to Broadcast Digitally

2,066

 

Apr-14

FCC

Satellite Radio Subscribers

25.6

Million

Dec-13

Sirius XM

Total Radio Advertising Revenue

17.6

Billion US$

2013

RAB

Television

Licensed TV Stations U.S. (Including Digital & Class A)

1,977

 

Apr-14

FCC

Cable TV Subscribers, U.S.

54.4

Mil.

2013

SNL

Direct Broadcast Satellite (DBS) Subscribers, U.S.

34.3

Mil.

2013

SNL

Television Advertising Spending*

68.5

Billion US$

2014

eMarketer

Cable Advertising Revenue

29.0

Billion US$

2012

NCTA

Print & Other Media

Total Daily Newspapers, U.S.

1,300

 

2013

PRE

Total Daily Newspaper Circulation, U.S.

39.0

Mil.

2013

PRE

Print Newspaper Advertising Spending*

17.1

Billion US$

2014

eMarketer

Print Magazine Advertising Spending*

15.1

Billion US$

2014

eMarketer

Direct Marketing Advertising Revenues*

21.0

Billion US$

2013

Magna

Out of Home Advertising Revenues

6.9

Billion US$

2013

OAAA

Internet

High Speed Internet Subscribers, U.S., Fixed, Home & Business

93.9

Mil.

Dec-13

PRE

Online Advertising Spending, U.S.*

47.6

Billion US$

2014

eMarketer

Mobile

High Speed Internet Subscribers, U.S., Mobile, Home & Business

198.8

Mil.

Dec-13

PRE

Mobile Advertising Spending, 2013, U.S.

8.5

Billion US$

2013

eMarketer

Mobile Advertising Revenue, 2014*

13.1

Billion US$

2014

eMarketer

* Projection.

FCC = U.S. Federal Communications Commission

ITU - International Telecommunications Union

PRE = Plunkett Research Estimate

RAB = Radio Advertising Bureau

OAAA = Outdoor Advertising Association of America

NCTA = National Cable & Telecommunications Association

Magna = Magna Global

SNL = SNL Kagan

 

 

 

 

 

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