Sex sells. What sells even more? Insecurity. Multi-billion dollar industries saturate our lives with images of unattainable beauty, exporting body hatred from New York to Beirut to Tokyo. Their target? Women, and increasingly men and children. The Illusionists turns the mirror on media, exposing the absurd, sometimes humorous, and shocking images that seek to enslave us.
Advertising & Branding Industry Overview
in numbers
Amount
Unit
Date
Source
Worldwide
Global Advertising Spending
509.0
Billion US$
2013
ZenithOptimedia
Global Digital Advertising Spending
104.2
Billion US$
2013
ZenithOptimedia
Global TV Advertising Spending
204.1
Billion US$
2013
ZenithOptimedia
Global Radio Advertising Spending
35.1
Billion US$
2013
ZenithOptimedia
Global Out of Home Advertising Spending
35.6
Billion US$
2013
ZenithOptimedia
Worldwide Broadband Internet Subscriptions (incl. wireless)*
2.79
Billion
2013
ITU
Total Wireless Subscriptions*
6.8
Billion
2013
ITU
Mobile Broadband Subscriptions*
2.1
Billion
2013
ITU
Worldwide Mobile Advertising Spending, Estimate
17.9
Billion US$
2013
eMarketer
Worldwide Mobile Advertising Spending, Forecast*
94.9
Billion US$
2018
eMarketer
U.S.
Total Advertising Spending*
177.8
Billion US$
2014
eMarketer
Radio
Full Service FM Radio Stations, Including Educational
10,717
Apr-14
FCC
Licensed AM Radio Stations
4,797
Apr-14
FCC
Radio Stations Authorized to Broadcast Digitally
2,066
Apr-14
FCC
Satellite Radio Subscribers
25.6
Million
Dec-13
Sirius XM
Total Radio Advertising Revenue
17.6
Billion US$
2013
RAB
Television
Licensed TV Stations U.S. (Including Digital & Class A)
1,977
Apr-14
FCC
Cable TV Subscribers, U.S.
54.4
Mil.
2013
SNL
Direct Broadcast Satellite (DBS) Subscribers, U.S.
34.3
Mil.
2013
SNL
Television Advertising Spending*
68.5
Billion US$
2014
eMarketer
Cable Advertising Revenue
29.0
Billion US$
2012
NCTA
Print & Other Media
Total Daily Newspapers, U.S.
1,300
2013
PRE
Total Daily Newspaper Circulation, U.S.
39.0
Mil.
2013
PRE
Print Newspaper Advertising Spending*
17.1
Billion US$
2014
eMarketer
Print Magazine Advertising Spending*
15.1
Billion US$
2014
eMarketer
Direct Marketing Advertising Revenues*
21.0
Billion US$
2013
Magna
Out of Home Advertising Revenues
6.9
Billion US$
2013
OAAA
Internet
High Speed Internet Subscribers, U.S., Fixed, Home & Business
93.9
Mil.
Dec-13
PRE
Online Advertising Spending, U.S.*
47.6
Billion US$
2014
eMarketer
Mobile
High Speed Internet Subscribers, U.S., Mobile, Home & Business
198.8
Mil.
Dec-13
PRE
Mobile Advertising Spending, 2013, U.S.
8.5
Billion US$
2013
eMarketer
Mobile Advertising Revenue, 2014*
13.1
Billion US$
2014
eMarketer
* Projection.
FCC = U.S. Federal Communications Commission
ITU - International Telecommunications Union
PRE = Plunkett Research Estimate
RAB = Radio Advertising Bureau
OAAA = Outdoor Advertising Association of America
NCTA = National Cable & Telecommunications Association