There are many creative ways of designing with paradigm & myth, and are all forms of designing in the invisible realms: playing with our interior models, our culture, our ways of seeing & understanding the world around us.  

Designing with mythology in a small way can be re-defining terms, re-claiming words or re-framing some situation. 

Here are some examples..

Inglorious Fruits&Vegetables

An example of re-framing: questioning external beauty & uniformity as a criteria for desirability in produce, re-centering it on nutritional value & avoiding waste, with an original & quirky flavour.

Vídeo de YouTube

Intermarché launched the Inglorious Fruits&Vegetables, a film, print, poster and radio campaign, celebrating the beauty of the Grotesque Apple, the Ridiculous Potato, the Hideous Orange, the Failed Lemon, the Disfigured Eggplant, the Ugly Carrot, and the Unfortunate Clementine.
Now you can eat five a day inglorious fruits and vegetables.
As good, but 30% cheaper. The inglorious Fruits&Vegetables, a glorious fight against food waste.

See an article about this in

Child-Driven Education

As opposed to Teacher-Triven Education. Another type of re-framing.   
See more in the Student Centred Movement page in this e-book.

Vídeo de YouTube

Education scientist Sugata Mitra tackles one of the greatest problems of education -- the best teachers and schools don't exist where they're needed most. In a series of real-life experiments from New Delhi to South Africa to Italy, he gave kids self-supervised access to the web and saw results that could revolutionize how we think about teaching.